Trends research is the analysis of aesthetics, consumption and communication from an anthropological and sociological point of view.
Research reports do not offer immediate practical solutions or ideas, infact they define a conceptual framework for a company's long and medium term strategy. Trends research is an indispensible tool for business leaders to envision and design a development and a communication strategy.
Dirección Creativa organizes personalized short seminars to help businesses familiarize with trends research and cooperates with Future Concept Lab to build ad-hoc trends labs.
The content of the short seminars includes an introduction to the map of design thinking, a project led by DIrección Creativa within the Innovation Committee of the 22@ Network in the 22@ district.
If you would like more information or you're interested in setting up a short seminar in your company, feel free to contact us
