Design management is a strategic activity that helps companies to integrate design thinking in their business cycle to envision and develop innovative, value-based products or services
To adopt design thinking as a key element of a business requires specific knowledge and experience that often small and medium businesses lack.
- on a strategic level: how to orient innovation? What are the values that people recognize the most?
- on a tactical level: it is necessary to know the language of design, how to write a brief and what to ask for to a designer
- in the choice of collaborators: what professional profile is needed? what kind of attitude?
When questions like these are not answerred, it is very likely for the company to waste time and money without satisfactory results. Or, that design management is left completely to a designer without the necessary experience or knowledge.
Dirección creativa helps in the definition of a strategic plan prior to the adoption of design and consults with the company and the designer(s) to help them reach a common ground, using the map of design thinking as a tool.
For more information or to schedule a call, feel free to contact us.
