A brand represents and communicates the values behind a business or a project. The essence of a brand impacts on:
- the business strategy and the business model
- the definition of the products and services, and their lifecycle
- the image and the communication strategy
- the marketing plan
- the adquisition and retention of talent
Brand identity defined as correspondence between values and action is a very different concept than that of brand as "image" or "perception" to be created in the minds of consumers. It requires a completely different mindset and innovative, a fresh approach that inspires and promotes peer to peer conversations.
Our brand workshops are based on the Map of Design Thinking and include online and offline sessions to:
- define mission and values
- orient the development of products and services
- orient the online communication strategy and the presence in social networks
- orient the marketing plan
- orient the adquisition and the retention of talent
Communication strategy and public relations
The necessity to maintain a clear, sincere and coherent conversation with a moltitude of stakeholders is the challenge that our times pose to business communication. The need for persuasion that marked the last few decades gives way to the necessity to inspire through clear values and consecuent actions.
We offer a path to adopt a new, contemporary communication strategy:
- assesment of the current communication strategy
- inbound communication strategy: brand values and motivation
- outbound communication strategy: brand values and conversation
- internationalization strategy: communication and genius loci
- online strategy and presence in social networks
- actions to communicate: generation of events and participation to trade shows
Creativity services
We design creative solutions to address corporate image, corporate communication, product communication and marketing
- event and exhibition concepts and production
- graphic design for promotional and corporate communication
- design and development of multimedia presentations
- design of trade show stands, pop-up stores, meeting spaces
- design of leaflets, coupons, postcards, displays, catalogs and brochures
- posters and billboards design
